If you know your hiphop history then you’re very aware of how important groups are. From The Sugar Hill Gang, Public Enemy, and N.W.A. to the countless others we’ve learned that numbers can be impacting. Sure, you can be Caesar but why not be like 300? It’s always something about having others who are in it for the same reasons as you that can instantly change things up for the better. This can be said for who I’m about to introduce you all to. They’ve co-headlined shows with the likes of Nappy Roots, Stevie Stone of Tech N9ne’s Strange Music Inc., and Ray Jr. of MGK’s Est.19XX just to name a few. They’re unafraid to dip into other fields besides music and do quite well when doing so. If you watch close they have an online army of folks who support them and you just might see the #13@N6 (BANG) after celebratory posts of success. So who is it? Who are these people that are stemmed from Cleveland but can be found in Florida as well as Texas? Who is this group that never hear the word ‘no’ because they create their own ‘yes?’ Simple, it’s Setgang. Let’s jump in, shall we?
To be an individual in the game can be the struggle, but imagine being in a group? It’s a handful to brand yourself, get your own name out there, and expand your territory but when you have other people in the trenches with you you’d think it would be too much. Yet, Setgang makes it seem like an easy effort, so much so that there’s three extensions of the brand making moves. Let’s begin with the basics. Half-A-Dozen is the founder, CEO, and an artist of this steam machine. Along side of him is Crazy T and together they make up Setgang Cleveland. In Setgang South, a branch in Florida, is RC Sniper, Too Major, Freakjoe da Bizniz, and Suni Talynt. Down in Texas is Setgang Hollywood which consists of Ray Hunna, Felix Stone, and J Hill. It might seem like a lot to take in at first but each group has their own unique way of coming at music. Every Setgang division is like a finger on a hand, all of them are leaving their own print in the game with the same goal of progress in mind. An interesting fact some might not know is that before their known name was coined they began as a label called Killaset Entertainment. However, overtime and with gaining popularity that quickly changed.
“…when we would show up to venues we brought so many people with us we started being called the Killaset Gang and Setgang quickly became the nickname for everyone affiliated with our crew musically or otherwise. After parting ways with my original business partner I wanted to start a new independent record label and didn’t want to abandon the brand in general, so I decided to keep the name everyone grew accustom to and knew us as…thus Setgang Entertainment was born.”
Through this birthing achievements that most people would die for came along. With glowing accolades such as sharing a stage with Grammy Award winning group Bone Thugs-N-Harmony or even Three Six Mafia, who won an Academy Award, it can be safely said that Setgang aren’t just hard workers; they flat out just get it done. They have tackled and been successful with the old saying “divide and conquer” but that’s the master plan anyway. “Our goal is to make Setgang a household name and work our ways into the hearts and minds of music lovers all over the world. We are a dedicated team of individuals who see no limitations to what we can do.” Each member has and still does work on solo projects aside from their group allowing them to keep artistic freedom while building their personal as well as Setgang’s brand. This also gives them a chance to keep their self identity amidst the bigger picture of things. Make no mistake though, all parties involved have the same goal outside of their own motives. Knowing that they want to expand even more nationally and perhaps worldwide Setgang works as a full unit so that anyone with talent can get their shine. Sharing the sun rays with others isn’t a problem in the least.
You have to be super dope to be in Setgang. Unlike some who see a talent and try to induct someone because of a one time performance the process for them is a bit different. There’s a set of criteria used to actually pick who would be a great fit with what they already have going. Checking out music is the start but other things considered are the sound, persona, image, and attitude of a candidate. Basically, you could spit all the fire you want on the mic, if you don’t have everything else together they’re not going to take a chance of letting you disgrace the brand. Don’t we all wish more people worked like that? Although there may not be any juice about beefs to be found it’s common sense to know that being in a group with other people can have it’s challenges no matter how cool or brotherly everyone can be. “Group music is easier on the artist because you only have to do your portion of a particular song and then you’re done. But sometimes due to us all having different schedules it is difficult to bring all the group members together to perform the songs live.” Those types of issues are to be expected but with them being awarded as “Best New Group” in 2013 at the Ohio Hiphop Awards they clearly know how to make it work. Bravo to team work actually making the dream work!
Setgang has more than music in their vision. In any plan to take over you have to be multifaceted in your business dealings. One must be willing to be a jack of all trades and even master some of them to truly be successful in such a competitive industry. Setgang has that to offer and they don’t plan on cutting back on their ventures to further expand themselves. “Music will always be the foundation of Setgang Entertainment, but we also specialize in graphic design, artist development, website production, cd replication services, video editing, event hosting and would like to bring the brand to all forms of media eventually including film.” Whew! Talk about having it on lock! It’s safe to say that Setgang is fearless past the bars that they drop. By stepping into new territories to test and overcome they powerfully send a message that they’re here and don’t plan on going anywhere. Building an empire from individual legacies to create an army that’ll dominate the hiphopian world is the goal. Quite honestly they’re already achieving it. While others are taking on one part of the craft at a time Setgang is running through all the doors and each opportunity they take is fulfilling what’s on the blueprint. Get hip and don’t sleep. Setgang is building out here. You rather donate a brick than get hit with one later. Trust me.
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